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- Promoting Your Business Using Email and Newsletters
- 3 Help Guides to Increase Your Website’s Conversion
- Top 10 Issues in Website Design and Usability
| Promoting Your Business Using Email and Newsletters Posted: 17 Feb 2010 09:21 AM PST Today there are numerous ways to promote your products and services online and one of the most powerful is the email and the newsletter. However, it is very important that you have permission from the addressees or your mails will be treated as spam and will not be read, and will therefore be a waste of time. So, how what steps can you take to make the most of your emails and newsletters? Always make sure that you have a purpose in mind when writing your email or newsletter, as it is essential to know what you want to get out of the process? Do you wish to just give information, make more sales or is it just keep in touch with your customers? Whatever your reasons, ensure that you do not waste the opportunity and your time by following these simple tips. The Emarketing List Your first task is to obtain contact details. There are many ways of doing this, but a fairly easy way is to use a so called squeeze page asking for their information. You can sugar coat this by offering a free gift or a discount on their first order or something else. Tell them that you will be sending newsletters and always make it easy for them to unsubscribe this service if they so wish. Always make them feel that there is no obligation. Potential and existing customers are more likely to remain with you and buy from you. Interesting and Factual Always make information interesting but keep it factual. Do not ramble on and on about things not relevant to your business. Choose topics carefully and attract attention quickly, so do consider your target audience thoughtfully. Keep the reader hooked so that they will visit your website. Perhaps give a couple of useful tips or insights. Do not give the hard sell, people don’t like this and they won’t read your news so give them useful information about your products or services. Try to demonstrate how your products or services can enrich their lives. Depending on what you have to offer, tell your audience how your products or services work and how much you can do to help them. However, do make sure that you can follow up on any promises made as nothing is more disappointing or frustrating than being let down. Cheaper to Keep an Existing Customer then Get a New One Fact is, that it is easier to keep an existing customer than it is to acquire a new one, so look after your existing customers and keep them coming back for more. Using email to give special discounts to past customers can give your business a boost. If a customer purchases goods from a company and never hears from that company again, chances are the buyer will forget the name of the company. By keeping in regular contact with your customers means that they are more likely to consider you when looking for the products or services that you offer. This of course is good for business and if you give excellent service, customers are more likely to recommend you to their friends and families. Choosing How Often to Send Newsletters and Emails You can choose how often you send out newsletters but be aware of sending too many or too few, you need to get the timing just right. That way your customers will look forward to receiving their newsletters or emails. In the end, it is all about keeping your customers happy. Graham Baylis – The use of newsletters and emails as a marketing tool is increasing all the time, but for those new to the medium, it can be difficult to know what to do and how to do it. Then of course you need access to the software applications that will actually send the messages out. For advice and help on both of these check out http://www.amdcommunications.co.uk. Post from: SiteProNews: Webmaster News & Resources |
| 3 Help Guides to Increase Your Website’s Conversion Posted: 17 Feb 2010 08:52 AM PST As part of my search engine optimization service, I evaluate client’s web design and web contents. I do this right after I finish checking their market demands. When they do not have a website, I create one for them. For me this is much easier than redesigning an incorrectly designed website. Why A Website That Converts Traffic is a Good Website: The first benefit is you will get more calls and inquiries. When your website builds a bond with your prospects, they are definitely going to contact you to inquire further. There is a reason why they are on your website, to seek your service or product. This means more prospects which could mean increased sales! The second benefit is that you get to capture their contact information, even if they are only on the finding information stage. Through continued contact, you can be their selected vendor when they are ready. What Happens When Your Website Converts Traffic Into Prospects? I’ve had clients who expressed interest in what the internet ccould do for their business. when I explained the many opportunities that could open up for them when they went online, they were astounded. And now, they are testimonials to how powerful the internet can be, if done properly. One client receives up to 40 new inquiries per month. Now, they do not have to worry about getting new clients as their phone and emails are ringing off the phone. My business partner has expanded her music school twice in 6 months and has to hire 2 staff to handle the calls. In addition, they have increased the prices of the music lessons as they want to attract premium clients who pay well for her excellent services. She enjoys predictable demand and can plan expansion accordingly. When your website moves from an online brochure to lead generating tool, you can free up more time to grow your business, service your clients well and even select well-paying and kind clients to work with. So How To Increase Website Conversion? Tip 1) Segment your target audience. Determine who your target audiences are and build a page for them with layouts and contents that would make them feel special. Many companies create their website from their services and products, however seriously, no one is really interested in what you sell. They are interested in how you can help them. By personalizing their page, you can speak to them and build a connection in order to get them to contact you. Tip 2) Reduce the choices People do not like to make choices. When given too many choices, they do not make a choice. In addition, it is ideal to assume that people who land on your website are easily confused. In fact, the truth is that your website layout might feel idiot-proof because the ideas spring from your head, however people completely new to your business might not feel the same. Solution: De-clutter the website. Think through of a process of how you want your prospects to navigate through your website. Home ‘> Find Their Profile ‘> Contact You. And create the flow as simple as possible and reduce the options. Tip 3) Provide an irresistible call for action Anyone that lands on your website is important. And it is your goal to capture them! Critical, necessary and you must do everything to get them to contact or leave their contact details for you. Tell them the next step. Ask them to sign up for a free report. Ask them to give you a call. Add you on facebook. Read your blog. You must tell them what you want them to do next. Always communicate with your contacts. Then you can build a database of prospective clients who are only a call away from buying your products. You will learn insider secrets and free resources designed to help you make MORE money than ever before! If you are looking to make 2010 the year of success, register for your FREE tips at http://www.Makeit-right.com . Pamelina Siow is an expert on generating leads through the internet. To keep in contact, read Pamelina Siow blog. Post from: SiteProNews: Webmaster News & Resources |
| Top 10 Issues in Website Design and Usability Posted: 16 Feb 2010 07:13 PM PST
You might want to make some changes. Here are the top ten issues in website design and usability. Think about these things in relation to your website and consider what you might want to do to perfect your site. 1. The First Glance In general, people look at the top left corner of your website first. You should have your essential information there: what your offerings are and how your potential customers can get it. Some visitors are at your site only long enough to confirm that you sell what they want, and some are ready to buy. All visitors need to be able to tell what you do right away. Don’t hide behind a splash page or make people wait while something loads – many won’t take the time. 2. Navigation When your customers want and need more information, they’ll stay and look for it. Make sure they can find it easily. Put your navigation in the usual places, and make it very obvious what your visitors need to click in order to find each section. Don’t have more than 5-7 choices in your main navigation and keep it consistent on every page. Let your creativity and uniqueness show in some other way – follow the rules when it comes to navigation. 3. Contact Information Can customers (and search engines) find you when they need you? Your contact information must be clear and accurate. It must also be easy to find. Visitors will visit your website several times before they choose to go for your services or purchase. Don’t make it hard for them to contact you when they’re ready. 4. Call To Action What do you want your visitors to do? It should be easy to find out how to complete an order through your website or get more information. Regardless of the content of the page make sure that you include a clear call to action. Make it easy for visitors to purchase or request information from you. Just be sure to make it very clear. 5. Above the Fold Focus Many visitors won’t scroll; most won’t scroll unless you have already convinced them that it’s worth their while to do so. Make sure important aspects are above fold. The unimportant things – why are they on your page? This is especially important on the home page. Visitors who’ve reached your FAQs page or your blog are probably interested enough to spend some time reading. 6. Inviting Content To develop relationships with your clients, you need to have them visit more than once. In fact, most people won’t commit themselves the first time they come to your website. You need to offer them something of value so they’ll return. Do you have a blog, or frequently-updated featured products? Have you got any useful information that you could offer your customers? 7. Well-Organized Pages Don’t make your visitors search. Always ensure that your page layout is clear, concise and gives the visitor exactly what they want without having to search for it. Try to put yourself in your customer’s position and use what you learn from testing. Decide what you want to say and plan its organization before you write, so you can be sure to have coherent paragraphs. 8. Visual Appeal While the content on your page is the most important thing, an attractive page will be more enjoyable and appealing for visitors. Choose colours that work well together, leave some open space so it’s not too busy, and make sure you have everything lined up nicely. Even if you have not got artistic skills you can make a good impression – and you should. 9. Sincerity and Trustworthiness The internet is all about trust. If you can ensure that your website is trustworthy, people will be more likely to complete an order. What’s more, the search engines also base your rankings on how trustworthy they think your page is. Don’t undermine your future success by trying to trick the search engines or mislead your visitors. 10. A Polished Finish Do your links work? Make sure you check your grammar, spelling and layout are correct? Is all the information up to date and accurate? Your visitors would prefer to shop in a well kept and clean shop in the high street. They would prefer to purchase in a clean and well kept website too. They’ll have less faith in you if you have errors on your website. Is your website perfect? Maybe not. We’ll be providing more information on all of these points as we go along, and your site will become better and better as you follow our suggestions and learn more. Pilar Torres Wahlberg – Get Instant Access to our Free Guide to Proven Techniques on How to Succeed Online. http://www.pickaweb.co.uk/ebook-download.htm Post from: SiteProNews: Webmaster News & Resources |
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